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Privacy Policy

Last updated: March 31, 2026

1. Introduction

Strut (“we,” “us,” or “our”) is a cloud-based invoicing and workshop management platform built for auto repair shops. We are based in Calgary, Alberta, Canada.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at struthq.ca, use our platform, or interact with us in any other way. It applies to all visitors, prospective customers, and registered users of our services.

We are committed to protecting your privacy and handling your data in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Alberta privacy legislation.

2. Information We Collect

Personal Information You Provide

When you submit our contact form or sign up for Strut, we may collect:

  • Full name
  • Business name and role
  • Email address
  • Phone number
  • Shop size and location details
  • Any additional information you include in messages to us

Information Collected Automatically

When you visit our website, we automatically collect certain technical data, including:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring URL and search terms used to find our site
  • Device identifiers and cookies (including the HubSpot hubspotutk visitor tracking cookie)

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service delivery — To provide, operate, and maintain the Strut platform and respond to your inquiries.
  • Communication — To send you relevant information about our services, updates, and support responses.
  • Product improvement — To understand usage patterns and improve our platform, features, and user experience.
  • Analytics— To measure website performance, monitor traffic trends, and optimize our marketing efforts.
  • Legal compliance — To comply with applicable laws, regulations, and legal processes.

4. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience and gather analytical data. The key tracking technologies on our site include:

  • HubSpot Tracking Script — We use HubSpot for customer relationship management and form handling. HubSpot places a hubspotutk cookie on your browser to track your visitor session. This cookie enables us to attribute form submissions to your browsing activity and provide better follow-up. For more details, see HubSpot's Privacy Policy.
  • Vercel Analytics — We use Vercel's privacy-friendly web analytics to measure page views and performance metrics without collecting personally identifiable information.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

5. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your data only with the following service providers who assist in operating our platform:

  • HubSpot— CRM, contact form processing, and email communication.
  • Vercel— Website hosting, deployment, and analytics.
  • Supabase— Database hosting and user authentication infrastructure.

These providers are bound by their own privacy policies and data processing agreements. We may also disclose information when required by law, regulation, or legal process.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

  • Contact form submissions are retained in our CRM for the duration of our business relationship, plus a reasonable wind-down period.
  • Account data for active users is retained for the life of the account.
  • Upon account termination, we retain core records for up to 12 months to facilitate data export requests, after which they are permanently deleted.
  • Analytics data is retained in aggregate, anonymised form indefinitely.

7. Your Rights

Under PIPEDA and applicable Canadian privacy legislation, you have the right to:

  • Access your personal information held by us and receive a copy.
  • Correct inaccurate or incomplete personal information.
  • Withdraw consent for the collection or use of your personal information, subject to legal or contractual restrictions.
  • Request deletion of your personal information, subject to our legal retention obligations.

To exercise any of these rights, please contact us at support@struthq.ca or through our contact page. We will respond to your request within 30 days.

8. Children's Privacy

Strut is a business-to-business platform and is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected data from a child under 13, please contact us immediately and we will promptly delete the information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website.

We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

See also: Terms of Service · Security